NEW DELHI: Fintech startup Slice has announced a three-year partnership with the Mumbai Indians cricket team, which will serve as the company’s primary sponsor. As part of the agreement, the company’s logo will be displayed on the front of all Mumbai Indians official jerseys going forward from this point forward. The sponsorship will mark the company’s first foray into the world of sports sponsorship.
A financial product and a cricket team, according to Rajan Bajaj, the company’s founder and CEO, do not have any relationship with one another. However, there are many similarities between the two teams that are competing for a championship.
“As a successful team in the Indian Premier League (IPL) with five titles to its credit, the Mumbai Indians inspire not only fans, but also entrepreneurs like me, who are inspired by the team’s passion, focus, and perseverance.” In light of cricket’s central position in Indian culture, “we will work together to infuse even more excitement into this thriving culture while also bringing it to all cricket enthusiasts around the world,” he stated.
In addition, a spokesperson for the Mumbai Indians stated, “We wanted to partner with a brand with which we shared values.” This agreement demonstrates how a millennial-focused brand such as slice has placed their trust in us as their preferred partner for connecting with their young customers. It is truly about making a difference in the way our millennial and Generation Z fanbase perceives cricket and financial products,” says the team.
During a Series-B fundraise led by Tiger Global and Insight Partners in November 2021, the fintech company raised $220 million. With its slice super card, the company is attempting to create the best payment experience possible in India.
The Indian Premier League (Tata IPL 2022) will be the fifteenth season to be held in the country. Starting on April 2, the tournament will continue until June 3, with the finals scheduled for June 3.